What marketing campaigns often ignore:
Ethical practices and common good business can be central to a brand
Values-based companies attract more millennial consumers and talent
Human-centered storytelling connects us to one another
In this mini-course you'll learn:
Branding 101 for small businesses and socially conscious causes
Gain tips on how to appropriately communicate your mission and benefits to those you employ and serve.
Steps to articulate your brand promise, including a cause or social mission
Receive feedback from Paul Wright after you submit your worksheet
Branding & Cause Marketing for Social Enterprises
What is cause-related marketing? Why should you build a strong brand?
Learn the basics from Maria and Paul
Q&A with Maria Wright, Co-Founder of Wright Venture Services, LLC.
maria@wrightventureservices.com
It's time to create your very own brand promise! Click the Brand Promise Activity (in resources below) and make a copy of the Google document.
Use the comment feature to share any thoughts of questions you may have about your brand promise.
About the teacher
Paul Wright
Paul Wright is the founder of WVS Courses and Coaching, and is passionate about helping entrepreneurs launch and grow new enterprises. He especially enjoys working with social innovators who create a greater good in the world with their businesses.
Comments are closed.