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Diving Deeper into Customer Exploration

Too often our understanding of our customers is insufficient. We think we know what they

Today, we will delve into the heart of social innovation with my reinterpretation of Doblin’s ten

Have you ever received a marketing message that seemed like they know exactly what your

What are you learning this year? As we begin the new year and make resolutions

Why is it that deep down inside humans crave predictability? Predictability and consistency make a

You can be creative. Don’t let the myths of creativity hold you back. You don’t

This last holiday weekend, I decided to clean out the closet where we store holiday

In 2011, I took an executive job in rural Appalachia Kentucky, an area of the

In October, I participated in a marathon of virtual summits including 4 days at the Social

When I was 5 years old, my cousin and I “ran away from home” so