So you’ve got an amazing idea to solve a problem with a new product or service. But before you invest in the design, manufacturing, marketing and distribution you need to

Don’t Skip Customer Discovery

You’ve worked tirelessly to create a new product or service (or social impact program) to sell to your existing and/or new customers. It’s time to create some social media buzz

How to run a successful virtual live-streamed product launch

We’ve been talking about the characteristics or “super powers” social innovators and entrepreneurs use to run a common good business. Last week we reviewed how Altruism, Adaptability and Resilience were

Cultural Competency – a superpower we all need

Growing up I used to watch the Batman TV series starring Adam West (yes, Batman in tights). It was both humorous and thrilling with all the “POWS” and “BAMS” when

What’s your superpower for the common good?

Why is it that deep down inside humans crave predictability? Predictability and consistency make a good environment for children to thrive. But as they mature, and variety and novelty rule

Getting unstuck to move forward